Visit Brussels - Motion Design for online campaign
Award-winning motion graphics for the most high-effort Powerpoint presentation ever
Why choose Brussels for your next business event? This Award winning online campaign aimed to show why our capital is such a strong choice for B2B incentives. Showcasing Brussels as a serious yet unconventional, corporate-friendly city. The marketing video mirrors the real-life experiences attendees seek during B2B events through 4 segments. Diversity and innovation, unexpected connections, artistic expressions and a hub of expertise.
The campaign won Bronze in category Motion Design at the 2024 Creative Belgium Awards.
The concept of this animation was simple. Make 'the most high-effort Powerpoint Presentation ever.’ As if actually having made 2000+ Powerpoint frames to build a 90 seconds memorable and relatable presentation of Brussels. The jumping off point was the typical presentation atmosphere. Elements like large increment movements, decaying image trails, non-technical transitions.. And Powerpoint-native elements such as the typical arrows, interface artefacts or bounding boxes. The style we landed on was clunky, but professionally clunky. And fun, but not funny.
So obviously the usual attractions such as La Bourse, Beers & the Atomium, were included. But also new highlights such as the out-of-the-box concept hotel Mix in the Sonian Forest. Or the biggest rooftop bar in Europe. Next to some typical Brusseloise oddities such as the largest scaffolding in Europe or the financial-heart-of-Belgium-turned-chill-spot; the La Bourse staircase. We end on the quote ‘Experience MICE (Meetings - Incentives - Converences - Events) differently".
Visit Brussels is the Brussels-Capital Region’s tourism promotion and communications agency. They're committed to: the promotion of tourism, culture and events in the Brussels-Capital Region. Also to the creation of experiences that highlight its many assets. To the quality of the reception of its visitors, be they leisure and business tourists or international associations.
Deliverables
90s video for online campaign
4 x 15sec alternates
Credits
CLIENT; Visit Brussels
PRODUCTION: Air
CREATIVE DIRECTION; Air
PHOTOGRAPHY & PRODUCTION: Bounce Rocks, Air
ART DIRECTION & DESIGN: De Kwekerij
ANIMATION, POST PRODUCTION, MOTION DESIGN: Manpaard
SOUND: Raygun
