Sanofi - Corporate safety videos
A playful animated series highlighting common hazards on the pharmaceutical giant's work floor
It’s not hard to imagine that a workplace which has dangerous chemicals as well as large forklifts could use some danger-awareness.
Sanofi approached us to make an animation series showcasing common dangers & pitfalls in the workspace. It was important to make the tone of these corporate videos fun & light, without being too pedantic. Style-wise, we went for a cozy 2D hand drawn feel. The themes vary from very practical info like 'how to use the emergency showers' to outlining roadmaps such as 'What are the steps we are taking for the planet?'.
As a starting point, we just made loads of sketches. Putting a lot of effort in trying to get to the right tone of voice in the line art. We had to go with a a style which was also usable for a relatively large amount of videos and for a lot of different purposes. The video applications could be infographic, corporate video, safety video, tutorial, training video or simply a part of a presentation. So far we produced 16 videos, 16 posters, an expanding set of icons, signage, and various other uses of illustration. This project is a procurement, it has started in 2022 and is still going.
Project realised together with Shorrt.
Our services
Art Direction, Motion Design, Storyboarding, Scripting,
Graphic Design, Illustration, Animation
Deliverables
16x 30 to 40 sec. video
16 Derived posters
Presentation
Illustration: For internal communication
(ongoing project)
