Afteriize - Infographics and Data Visualisation for B2B
A step-by-step instructional video to teach the workings of the data marketplace platform
Afteriize is a marketplace for all data related to the automotive industry. For its big web launch, they needed an explainer video that quickly shows how the platform works. With the B2B goal in mind, we designed infographics and data visualisations that radiate elegance and professionalism.
Sleek. Smooth. Pro. Those were the keywords for our latest motion design video for the wondrous world of tech and data visualisation. We made sure it looks like a place that's trustworthy and safe. Where you can buy data you can gather intelligence from, or sell your hard earned data in a way compliant to the highest industry standards.
When it comes to the style, we sought inspiration in applications you'd encounter while driving, such as a GPS-function or dashboard interface, and in the movements associated with driving, such as the turning of the wheels or the displacement of air as you cruise on by.
The explainer kicks off in the real world, placing the viewer in the realm of automobiles. As we take a close look and scan the environment, we swiftly transitions into Afteriize's world of statistics. Cars and users turn into dots and neon lines. Buyers and sellers become interweaving waves. As we navigate through a world of data visualisation, Afteriize's branding is always present in the purple and green hues.
Our services
Scenario, script, storyboarding, styleframes, character design, animation, compositing, rendering, data visualisation
Deliverables
1 x 53” explainer video
